Carlos Cruz

Model and businessman


Born in Salvador, Carlos José de Santana Cruz, 27 years old, model, entrepreneur and digital influencer, better known as O Rei da Favela, a name adopted to honor his grandfather, is one of the inspirations for young black people, especially in Salvador. His life story is something motivating, making other young people believe in their potential, that black people can get where they want and make all their dreams come true.


In addition to being an International Model, Influencer and Entrepreneur, Carlos has been standing out as the first black Casting Director at SPFW and is currently the VICE PRESIDENT of Africa Fashion Week Brazil and has produced some national and international photographic projects, and has an important and representative role directing fashion shows at one of the biggest fashion weeks in the world (São Paulo Fashion Week) and is also highlighted at Casa de Criadores, which is the biggest authorial fashion week in Latin America.


In the year 2021, he created the company P&M Marketing e Assessoria, based in Milan with the work of content creation and career guidance, National and International.


Carlos is a great influencer for young people, being one of the most powerful voices in the outskirts of Brazil, encouraging young people to return to dream and have a new perspective on life, being a reference that they can reach wherever they want.